ART DIRECTION / PRINT & DIGITAL PRODUCTION / SOCIAL MEDIA / ILLUSTRATION
✧ In winter 2017, I created the show poster for The Second City's Mainstage show, Dream Freaks Fall From Space. After the initial ideation session, I pitched a series of poster concepts to the Creative Director and show directors, narrowing it down to this piece. After illustrating the show art, I worked with the creative director and marketing and social media managers to create animated versions for digital collateral (social media, ad content, in house videos), as well as print collateral (show posters, flyers, postcards, etc.)
✧ For the poster's color palette, I was inspired by the lighting effects and set design, along with the show overall comedic plot. The illustration itself was inspired by the costume design details, more specifically each character's shoes.