BRAND IDENTITY / MOTION GRAPHICS / DIGITAL PRODUCTION / ILLUSTRATION
Perfect Pairing Station
✧ Perfect Pairing Stations (PPS) are interactive displays for retail that use digital storytelling and creative food pairing experiences, these stations help elevate wine, beer, and spirit brands. I worked with the CEO and VP of Marketing to create a logo design, motion graphics, and video content for their point of purchase displays.
✧ For the logo design, I wanted to keep the original established brand colors and typography but I was inspired by the classy tagline "Elevate Your Everyday" for the logo icon. The goal of the PPS's video's were to stop and attract as much foot traffic in the grocery store aisles, while quickly giving the consumers the insight onto the current theme and purpose of the product.